Why We Do Not Print Prices on This Site

· Policy

A price copied onto a page is wrong within hours. We link you to the live Amazon figure instead — here is the reasoning, and what we show in its place.

The short version

  • Amazon prices change often, so a copied price is stale almost immediately.
  • A wrong price is worse than no price: it sets an expectation checkout then breaks.
  • We show what a product is for and who it suits; Amazon shows what it costs today.

Every so often someone asks why our product pages do not carry a price. It is a fair question, and the answer is simple: a price printed here would be a copy of a number taken at some earlier moment, and Amazon prices do not stand still.

A copied price is stale almost immediately

Prices on Amazon change frequently, and the listing can switch between sellers with different prices. A figure captured this morning may be wrong by this evening. Publishing it anyway would mean publishing something we know to be unreliable.

A wrong price is worse than no price

If we print £89 and checkout says £104, we have not saved you a click — we have wasted one and set an expectation that the real page then breaks. The number that matters is the one on the Amazon checkout page at the moment you pay, and that is the number we send you to.

What we show instead

We spend the space on the part that does not change hourly: what the product is for, who it suits, who should skip it, and how it compares with the two or three alternatives. That reasoning stays true for months, which is exactly what a shortlist should be made of.

When a price genuinely drops below its recent run, it appears on the deals page — and even there the link takes you to Amazon to see the live figure.

What this means for you

The commercial arrangement behind all of this is set out in full on the affiliate disclosure page: Amazon pays us a share of qualifying sales, and your price is unchanged either way.

Common questions

Why does PickWell not show the price?

Because any price we printed would be a copy taken at some earlier moment. Amazon prices move frequently and can differ by seller, so the live figure on the Amazon listing is the only one worth quoting.

How do I see the price then?

Follow the "Check price on Amazon" link on any product. It opens the Amazon listing, where the current price, delivery estimate and availability are shown together.